Privacy Policy

This Privacy Policy explains how Cher’s Language Learning Center ("Cher’s LLC", "we", "us") collects, uses, and protects information when you use Cher’s Voice via the responsive dashboard, the installable PWA, or any connected voice features (collectively, the “Service”). We operate under Gambian law and honour any mandatory protections in the country where you live.

1. Information We Collect

2. How We Use Data

• Provide core functionality (conversations, corrections, saved notes, dashboards, reminders).
• Operate voice drills by converting speech to text, analysing pronunciation, and generating tutor feedback.
• Manage accounts, plans, payments, and support requests.
• Improve reliability, detect abuse, and troubleshoot performance issues.
• Send transactional communications such as plan changes, billing notices, or security alerts.

3. Legal Bases

We process personal data on the following grounds:

• Contract: to deliver the Service you requested.
• Legitimate interests: to secure platforms, prevent abuse, and improve features without overriding your rights.
• Consent: for optional features like marketing communications or storing additional practice data; you can withdraw consent at any time.

4. Voice & AI Processing

When you send voice notes, we capture audio, create transcripts, and generate acoustic features so we can offer pronunciation tips and stored corrections. Trusted third-party providers process the data only to supply speech-to-text, text-to-speech, or language-model output on our behalf. We do not use your conversations to train our own models unless you opt in through settings or a specific research programme.

5. Cookies & Analytics

We use essential cookies for authentication and session continuity, plus optional analytics (e.g., to measure page load times). Most browsers allow you to clear or block cookies; however, our Service may not function properly without essential cookies. Where legally required, we will request your consent before enabling non-essential tracking.

7. Security

We apply encryption in transit, access controls, monitoring, and secure development practices. No online service is completely secure, so we also encourage you to use strong passwords, protect devices, and log out from shared machines.

8. International Transfers

Your information may be stored or processed in countries outside The Gambia. When we move data internationally, we rely on contractual safeguards and industry-standard security to protect your information and rights.

9. Data Retention

We retain personal data while your account remains active and for a reasonable period afterwards to maintain backups, comply with legal obligations, and resolve disputes. You can request deletion at any time; once fulfilled, core identifiers and content are removed unless law requires us to keep limited records.

10. Your Choices & Rights

You may request access to the personal data we hold about you, ask us to correct inaccurate details, delete your account, obtain a portable copy of your information, or withdraw consent for optional processing. Send requests to contact@chersllc.com and we will respond within 30 days where feasible.

11. Children

The Service is intended for learners aged 16 or older. If we learn that a child under 16 has provided data without parental consent, we will delete the account and associated personal information.

12. Updates to This Policy

We may revise this Privacy Policy to reflect new features, partners, or legal requirements. Updated versions will be posted on this page and, for material changes, we will notify you via email or in-app message. Continued use after changes take effect means you acknowledge the updated policy.